The Sell-SMaRT™ Certificate Program provides cannabis professionals with the training to remain compliant with the rules and regulations governing commercial cannabis sales.

The program is lead by Maureen McNamara, one of the most in-demand cannabis compliance training professionals in the world. You’ll be able to complete the training online, for a fraction of the cost of bringing Maureen or another coach into your organization for an in-person session.

1. 01. Welcome to the Sell-SMaRT™ Certificate Program

   2 Lessons

   Lessons included in this course:

   • Introduction to Sell-SMaRT™ Certificate Program

     8m
     In this video, Maureen McNamara discusses the importance of dispensary standards and the benefits of completing the Sell-SMaRT™ Certificate Program.
   • Assignment - What is Challenging about Selling Cannabis

     1m
     For this Activity, share your thoughts about what is challenging about selling cannabis? What is great about selling cannabis?
2. 02. Cannabis Laws & Your Responsibility Selling Cannabis

   8 Lessons

   After completing this course, you will be able to:

   • How to protect your license & how rules are made.
   • Liability and possible penalties.
   • How to complete compliance checks.
   • The legal age to shop.
   • The rules pertaining to sales.
   • The restrictions on products and selling.
   • The regulations around packaging and labeling.
   • How to keep detailed complete records to protect you

   Lessons included in this course:

   • Protecting Your License & How Rules are Made

     4m
     In this video, you will learn the different types of licenses and stores. You will also learn the definitions of rules, regulations, and statues.
   • Liability & Possible Penalties

     4m
     In this video, you will learn the three types of liability, the difference between mitigating and aggravating risk, and the levels of violation by state and country.
   • Compliance Checks

     3m
     In this video, you will learn how to react and properly handle a compliance check of your dispensary by government agencies.
   • Legal Age to Shop

     2m
     In this video, you will learn the age requirements for patients and caregivers who represent a patient to legally purchase cannabis in the U.S. and Canada. You will also learn the ramifications to you and your company if you sell to a non-qualified patient.
   • Rules Pertaining to Sales

     5m
     In this video, you will learn when, how much, and what you can sell in your store.
   • Restrictions on Products & Selling

     2m
     In this video, you will learn about what products and how much of those products you can sell. The way sales are recorded differs for patients, who have a unique patient ID, and consumers buying recreationally.
   • Packaging & Labeling

     6m
     In this video, you will learn the standard rules for packaging and labeling your products and what to avoid when designing and marketing a product.
   • Record Keeping

     4m
     In this video, you will learn the standard documentation and record-keeping practices that your dispensary must follow. You will also learn how to handle regulator requests when documentation is offsite.
3. 03. Safety & Security at Your Retail Establishment

   7 Lessons

   After completing this course, you will be able to:

   • Exactly what security requirements are needed to operate a legal cannabis business.
   • What’s required for seed-to-sale tracking in order to ensure your operating in compliance.
   • How to ensure your employees and customers are following best-practices for safety and security in a cannabis business.
   • How to properly dispose of waste and other cannabis products in a safe and compliant way

   Lessons included in this course:

   • Security

     4m
     In this video, you will learn how to secure the outside and inside of your dispensary, including cameras, keypad or swipe card access, and appropriate signage.
   • Delivery

     2m
     In this video, you will learn the safety and security rules that delivery services use.
   • Badges! Employees and Visitors

     4m
     In this video, you will learn the importance of employee licenses or badges. You will also learn what actions could cause you to have your badge suspended or revoked, and how to handle different types of visitors such as vendors and law enforcement.
   • General Security Considerations

     3m
     In this video, you will learn about different types of threats to the dispensary and how to react, from calling 911 to pushing the store's panic button. Maureen also touches upon security cameras and that it is important to restrict access to who can access the DVR recordings from those cameras.
   • Proper Disposal of Medicated Products

     2m
     In this video, you will learn the steps to properly dispose of products, from securing dumpsters to disguising the actual products you are throwing away.
   • The Traceability of Your Products and Safe Receiving

     6m
     In this video, you will learn about the state track-and-trace system that tracks cannabis from seed to sale. You will also be able to define the METRC system and understand how to handle deliveries to your dispensary.
   • Health & Safety In Your Dispensary

     6m
     In this video, you will learn the standard operating procedures of safely handling the product to eliminate cross contamination.
4. 04. Properly Checking IDs

   6 Lessons

   After completing this course, you will be able to:

   • How to ensure that every cannabis customer meets the State requirements for purchasing cannabis legally.
   • When and how to properly check-in a customer according to the regulations.
   • How to respectfully but legally turn away a customer who doesn’t meet the requirements.
   • The negative repercussions of not checking IDs properly.

   Lessons included in this course:

   • Patient Identification

     4m
     In this video, you will learn the standard operating procedures for checking patient IDs to determine what, how much, and how often they can buy. Maureen also covers the ramifications of not properly checking IDs.
   • When to Check IDs & What's Acceptable

     6m
     In this video, you will learn when and how many times in the shopping process you should check IDs. You will also learn about ID checks when cannabis is delivered to a residence and when visitors arrive at your dispensary. You will learn what IDs are unacceptable and various government-issued IDs that are acceptable.
   • Verifying the ID is Legit

     8m
     In this video, you will learn what to look for and what resources you can use to spot fake IDs. Learn to identify the five ID features that confirm a legitimate identification.
   • Is it Really That Person?

     4m
     In this video, you will learn the best methods to use to confirm a person is the ID holder and the questions to ask to make that confirmation.
   • Key Indicators for Fake or Borrowed IDs

     6m
     In this video, you will learn the most common tactics people use to alter their real ID or produce a fake ID. You will also learn the best methods of identifying and handling a person who uses a borrowed ID.
   • How to Handle a Fake ID

     6m
     In this video, you will learn how to properly refuse entry and sale, with the assistance of your manager, to people who hand you a fake ID.
5. 05. Handling Tricky Situations & Customers

   2 Lessons

   After completing this course, you will be able to:

   • Address customers who are being abusive or derogatory.
   • Deal with intoxicated customers safely and effectively.
   • Politely decline customers who make unlawful requests.
   • Properly document incidents in a way that protects you and your establishment.

   Lessons included in this course:

   • Tricky Situations

     6m
     In this video, you will learn how to identify an intoxicated customer.
   • How to Handle Tricky Situations

     2m
     In this video, you will learn how to properly interact and communicate with an intoxicated customer.
6. 06. Educating Customers to Ensure a Positive Cannabis Experience

   4 Lessons

   After completing this course, you will be able to:

   • How to explain the Endocannabinoid system
   • How to deal with people who ask specific medical questions (if you’re not a doctor).
   • A general overview of how each product type impacts people uniquely.
   • Best practices to help customers find cannabis products that are right for them.
   • How to ensure patients don’t over-medicate or have a bad experience with cannabis products

   Lessons included in this course:

   • Educating Consumers

     8m
     In this video, Maureen McNamara describes the essentials of being a good dispensary guide and a valuable resource to your patients. She covers the basics of the endocannabinoid system and how the plant interacts with the body. Maureen stresses that you should never deliver medical advice and gives two sample statements you can use if you are asked medical questions.
   • Types of Cannabis

     10m
     In this video, Maureen McNamara discusses the ways cannabis can be consumed, including by smoking, vaping, ingesting and as topicals. Maureen also covers the basics of microdosing and the importance of continuing to learn all you can about cannabis products.
   • Effects of Cannabis

     8m
     In this video, Maureen talks about the potential positive and negative effects of cannabis and how experiences are based on many factors, including tolerance levels, mood, environment, and how the cannabis is consumed. She advises you on how to help your customers achieve their desired effect.
   • Additional Details to Educate and Empower Consumers

     4m
     In this video, Maureen McNamara explains how to best coach and advise your customers. She provides you with some essential questions to ask your customers in order to properly recommend the best product match. She also provides a short wrap up of the topics covered in the course.
7. 07. Closing Thoughts for the Sell-SMaRT™ Certificate Program

   1 Lesson

   Lessons included in this course:

   • Wrap Up

     4m
     In this video, Maureen McNamara summarizes the knowledge you received from the Sell-SMaRT™ Certificate Program.