Industry-leading cannabis sales training

Product contents


Content length: 2h 20m
  1. 01. Welcome to the Sell-SMaRT™ Certificate Program
    2 Lessons

      Lessons included in this course:
      • Introduction to Sell-SMaRT™ Certificate Program
        In this video, Maureen McNamara discusses the importance of dispensary standards and the benefits of completing the Sell-SMaRT™ Certificate Program.
      • Assignment - What is Challenging about Selling Cannabis
        For this Activity, share your thoughts about what is challenging about selling cannabis? What is great about selling cannabis?
    • 02. Cannabis Laws & Your Responsibility Selling Cannabis
      8 Lessons

      After completing this course, you will be able to:
      • How to protect your license & how rules are made.
      • Liability and possible penalties.
      • How to complete compliance checks.
      • The legal age to shop.
      • The rules pertaining to sales.
      • The restrictions on products and selling.
      • The regulations around packaging and labeling.
      • How to keep detailed complete records to protect you
      Lessons included in this course:
      • Protecting Your License & How Rules are Made
        In this video, you will learn the different types of licenses and stores. You will also learn the definitions of rules, regulations, and statues.
      • Liability & Possible Penalties
        In this video, you will learn the three types of liability, the difference between mitigating and aggravating risk, and the levels of violation by state and country.
      • Compliance Checks
        In this video, you will learn how to react and properly handle a compliance check of your dispensary by government agencies.
      • Legal Age to Shop
        In this video, you will learn the age requirements for patients and caregivers who represent a patient to legally purchase cannabis in the U.S. and Canada. You will also learn the ramifications to you and your company if you sell to a non-qualified patient.
      • Rules Pertaining to Sales
        In this video, you will learn when, how much, and what you can sell in your store.
      • Restrictions on Products & Selling
        In this video, you will learn about what products and how much of those products you can sell. The way sales are recorded differs for patients, who have a unique patient ID, and consumers buying recreationally.
      • Packaging & Labeling
        In this video, you will learn the standard rules for packaging and labeling your products and what to avoid when designing and marketing a product.
      • Record Keeping
        In this video, you will learn the standard documentation and record-keeping practices that your dispensary must follow. You will also learn how to handle regulator requests when documentation is offsite.
    • 03. Safety & Security at Your Retail Establishment
      7 Lessons

      After completing this course, you will be able to:
      • Exactly what security requirements are needed to operate a legal cannabis business.
      • What’s required for seed-to-sale tracking in order to ensure your operating in compliance.
      • How to ensure your employees and customers are following best-practices for safety and security in a cannabis business.
      • How to properly dispose of waste and other cannabis products in a safe and compliant way
      Lessons included in this course:
      • Security
        In this video, you will learn how to secure the outside and inside of your dispensary, including cameras, keypad or swipe card access, and appropriate signage.
      • Delivery
        In this video, you will learn the safety and security rules that delivery services use.
      • Badges! Employees and Visitors
        In this video, you will learn the importance of employee licenses or badges. You will also learn what actions could cause you to have your badge suspended or revoked, and how to handle different types of visitors such as vendors and law enforcement.
      • General Security Considerations
        In this video, you will learn about different types of threats to the dispensary and how to react, from calling 911 to pushing the store's panic button. Maureen also touches upon security cameras and that it is important to restrict access to who can access the DVR recordings from those cameras.
      • Proper Disposal of Medicated Products
        In this video, you will learn the steps to properly dispose of products, from securing dumpsters to disguising the actual products you are throwing away.
      • The Traceability of Your Products and Safe Receiving
        In this video, you will learn about the state track-and-trace system that tracks cannabis from seed to sale. You will also be able to define the METRC system and understand how to handle deliveries to your dispensary.
      • Health & Safety In Your Dispensary
        In this video, you will learn the standard operating procedures of safely handling the product to eliminate cross contamination.
    • 04. Properly Checking IDs
      6 Lessons

      After completing this course, you will be able to:
      • How to ensure that every cannabis customer meets the State requirements for purchasing cannabis legally.
      • When and how to properly check-in a customer according to the regulations.
      • How to respectfully but legally turn away a customer who doesn’t meet the requirements.
      • The negative repercussions of not checking IDs properly.
      Lessons included in this course:
      • Patient Identification
        In this video, you will learn the standard operating procedures for checking patient IDs to determine what, how much, and how often they can buy. Maureen also covers the ramifications of not properly checking IDs.
      • When to Check IDs & What's Acceptable
        In this video, you will learn when and how many times in the shopping process you should check IDs. You will also learn about ID checks when cannabis is delivered to a residence and when visitors arrive at your dispensary. You will learn what IDs are unacceptable and various government-issued IDs that are acceptable.
      • Verifying the ID is Legit
        In this video, you will learn what to look for and what resources you can use to spot fake IDs. Learn to identify the five ID features that confirm a legitimate identification.
      • Is it Really That Person?
        In this video, you will learn the best methods to use to confirm a person is the ID holder and the questions to ask to make that confirmation.
      • Key Indicators for Fake or Borrowed IDs
        In this video, you will learn the most common tactics people use to alter their real ID or produce a fake ID. You will also learn the best methods of identifying and handling a person who uses a borrowed ID.
      • How to Handle a Fake ID
        In this video, you will learn how to properly refuse entry and sale, with the assistance of your manager, to people who hand you a fake ID.
    • 05. Handling Tricky Situations & Customers
      2 Lessons

      After completing this course, you will be able to:
      • Address customers who are being abusive or derogatory.
      • Deal with intoxicated customers safely and effectively.
      • Politely decline customers who make unlawful requests.
      • Properly document incidents in a way that protects you and your establishment.
      Lessons included in this course:
      • Tricky Situations
        In this video, you will learn how to identify an intoxicated customer.
      • How to Handle Tricky Situations
        In this video, you will learn how to properly interact and communicate with an intoxicated customer.
    • 06. Educating Customers to Ensure a Positive Cannabis Experience
      4 Lessons

      After completing this course, you will be able to:
      • How to explain the Endocannabinoid system
      • How to deal with people who ask specific medical questions (if you’re not a doctor).
      • A general overview of how each product type impacts people uniquely.
      • Best practices to help customers find cannabis products that are right for them.
      • How to ensure patients don’t over-medicate or have a bad experience with cannabis products
      Lessons included in this course:
      • Educating Consumers
        In this video, Maureen McNamara describes the essentials of being a good dispensary guide and a valuable resource to your patients. She covers the basics of the endocannabinoid system and how the plant interacts with the body. Maureen stresses that you should never deliver medical advice and gives two sample statements you can use if you are asked medical questions.
      • Types of Cannabis
        In this video, Maureen McNamara discusses the ways cannabis can be consumed, including by smoking, vaping, ingesting and as topicals. Maureen also covers the basics of microdosing and the importance of continuing to learn all you can about cannabis products.
      • Effects of Cannabis
        In this video, Maureen talks about the potential positive and negative effects of cannabis and how experiences are based on many factors, including tolerance levels, mood, environment, and how the cannabis is consumed. She advises you on how to help your customers achieve their desired effect.
      • Additional Details to Educate and Empower Consumers
        In this video, Maureen McNamara explains how to best coach and advise your customers. She provides you with some essential questions to ask your customers in order to properly recommend the best product match. She also provides a short wrap up of the topics covered in the course.
    • 07. Closing Thoughts for the Sell-SMaRT™ Certificate Program
      1 Lesson

        Lessons included in this course:
        • Wrap Up
          In this video, Maureen McNamara summarizes the knowledge you received from the Sell-SMaRT™ Certificate Program.

      What will be covered

      Download our brochure for more details


      Complete the program 100% online

      Contact our Business Solutions team for more details

      Who can benefit from taking this program?

      Retail Employees

      Avoid costly compliance mistakes while providing a higher level of customer service.

      Dispensary Owners

      Mitigate risk to your customers, your employees, and your business.

      Job Seekers

      Stand out from other applicants, understand the rules of cannabis sales, and quickly jump into a dispensary role.

      Meet your instructors - industry experts

      Maureen McNamara
      Founder & Chief Facilitator

        Second to none. You provide a great program far and above anyone else in the industry.

        Jennifer Kealy, Director of Compliance, MiNDFUL

        The content covered a wide range of topics that are important for all cannabis business employees, including the differences between state rules and local codes.

        Rebecca Bostrack, Marijuana Enforcement Officer, Boulder Police Department

        The Sell-SMaRT class has proven to be a wise choice. Our whole team benefits, and it makes our customer service that much better!

        Brendan Fall, Compliance Director, Kush Gardens

      Sell-SMaRT Certificate Program

      You have 90 days to complete this program

      $147.00 (USD)

      • Average time of course: 2 - 3 hours
      • Time to complete course: 90 days
      • Extensions available if needed
      • 100% online. Learn anywhere!


      Are there any prerequisites?
      No. This program is available to anyone.
      What's included with this program?
      Online courses comprised of engaging videos and written materials, knowledge checks at the end of every module to assimilate your learning, private forum for students to connect and provide support, downloadable references to keep and access on your phone, and your official Green Flower Certificate (once you pass the exam).
      Can I take the program online?
      Yes. Green Flower Programs are 100% online and can be taken from anywhere in the world.
      Who should get a Green Flower certificate? What will it do for me?
      Whether you are looking to enter the cannabis industry, get hired by a cannabis company, invest in the cannabis market, win a cannabis license, become a more knowledgeable advocate, better serve the patients in your care, or contribute more deeply to your organization, getting a Green Flower Certificate will make you exponentially more confident, credible, and valuable to the cannabis industry today.
      How do I pass the course?
      You'll need to achieve a grade of 80% on the Final Exam to pass the course and receive your Green Flower Cannabis Fundamentals Certificate.
      What can you tell me about the final exam?
      The Green Flower Cannabis Fundamentals Exam is a comprehensive multiple choice exam administered online. A grade of 80% is required to pass. Enrollment allows two attempts to achieve a passing score. You will have 365 days to complete both the program and the final Exam. After 365 days, you will no longer have access to the program or testing materials. This is a closed book Exam. Upon Passing, you will receive your official Green Flower Cannabis Fundamentals Certificate to hang on your wall and use for credibility and trust in the Industry.
      What happens if I don't pass the exam?
      You will have two chances to pass the final exam with enrollment. Retakes are $69 after that. You must achieve an 80% passing score to receive your Green Flower Certificate.
      Is your program accredited?
      No, Green Flower is not an accredited school and doesn't plan to be. We produce trusted cannabis education led and validated by the world's top experts, and our programs are utilized by companies, associations, nonprofits, and governments around the world.
      Will there be any mailed, hard copy books or reference materials?
      No, nothing will be mailed and no hard copy text will be assigned. There are materials in each course that you can download, print, and use at your convenience.
      Can any module be visited more than once, to reinforce learning?
      Absolutely! You can review any and all materials as many times as you would like in the 365 days (30 for Sell-SMaRT) your program is open.
      Refund Policy
      We understand that sometimes plans change. If you can no longer take the course, please email us no later than 7 days after your purchase. We will be happy to issue you a refund (minus our enrollment fee of $20). No refunds will be given to cancellations made after 7 days of purchase.

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