Before you can make an impact on the cannabis industry, you need to grasp the unique opportunities and challenges inherent to the space.

The Business Essential Certificate Program will provide you with a comprehensive understanding of the cannabis industry. Knowledge you'll be able to use to make informed tactical decisions, and position your business to grow as the industry matures.

1. 01. The Business Of Cannabis Cultivation

   19 Lessons

   In this course, you will learn how to become a respected cannabis cultivator. Next, you will cover commercial cultivation operations and scaling your cultivation business, as well as the national and international mindset in cannabis cultivation. Finally, the future of world wide cultivation is also discussed. After completing this course, you will be able to:

   • Examine the business of cannabis cultivation
   • Discuss cultivation operations management
   • Review the national/international mindset in cultivation
   • Explore the future of world wide cannabis cultivation

   Lessons included in this course:

   • Intro to the Business of Cannabis Cultivation

     1m
     In this segment, you will learn how to become a respected cannabis cultivator. Next, you will cover commercial cultivation operations and scaling your cultivation business, as well as the national and international mindset in cannabis cultivation. Finally, the future of worldwide cultivation is discussed.
   • How to Become a Respected Cannabis Cultivator

     3m
     This video segment explains that in order to become a respected cannabis cultivator, you have to identify whose respect you are seeking. Becoming a cultivator requires responsibilities and one of the first is having your customer respect you.
   • How Much Capital is Needed Without Federal or Bank Lending?

     4m
     This video segment talks about the amount of capital needed to set up operations, without federal or bank lending. You will learn that the average cultivation costs for an outdoor operation is approximately $17 per square foot to create, a mixed/light greenhouse costs $50 per square foot to create, and an intensive indoor operation is approximately $75 per square foot to create.
   • Investment Opportunities

     8m
     In this video segment, you will learn about where cultivators get their money. This includes: family or friends, who earn the lowest return rate; people who want to be in your business and who would want a higher percentage of revenue; and venture capitalists, who take on the highest level of risk by providing the most capital, while also receiving the largest sums in return.
   • How to Deal Without Banks

     3m
     In this video segment, you will learn how to deal without the benefits of banks. This includes making sure you have security for your cash. How is the cash gathered? Where is it stored? Who stores the money?
   • Cost Benefit Analysis of Indoor vs Outdoor Grows

     9m
     In this video segment, you will learn about commercial cultivation operations and the cost-benefit analysis of indoor vs outdoor grows. This begins with understanding the cycle and the regulatory fees between different types of grow operations.
   • Harvesting Operations

     6m
     This video segment talks about harvesting operations and that post-harvest issues typically cause most crops to lose value. Harvesting and planting are the bookends of cultivation.
   • Key Employee Roles

     8m
     In this video segment, you will learn about key employee roles and the need to first determine what you as the cultivator have to do in the operation. A cultivator must know the main functions of the operations, and key employees on the payroll must bring a value that is hard to replace. Finally, employee development is crucial for a cultivation company. This includes key factors such as defining the key employees in the company and treating employees well.
   • Scaling your Cultivation Business

     7m
     This video segment talks about scaling your cultivation business, and how difficult scaling can be because you are not sure of the end game. Next, you will learn that there must be strong relationships between the cultivator, accountant, and investors. You must think of scaling your operation in phases: Define a successful objective, and once reached, determine the next objective, and continue to learn where the markets are moving and where the company can be increased in size.
   • Basic Seed to Sale

     9m
     This video segment talks about basic seed-to-sale requirements. Tracking systems give us an instant view of what is going on, and tracking can help find problems if any arise during the process. The tracking systems help regulators get their taxes and assures the customer of the product, while always making sure regulators have an honest feel for your company.
   • Distribution Services

     10m
     This segment advises you to think about your distribution services early in your cultivation business plan. You will learn that distributors choose the products to distribute, which means it is important for cultivators to work with distributors to make products that are marketable. Also, your product can’t be sold without a distributor, so understanding the marketplace is vital. One of the biggest downfalls for a cultivator is falling in love with a product that can’t be moved.
   • State and Local Compliance

     2m
     This segment talks about state and local compliance requirements. It is imperative to understand the various forms of compliance within a state. You need to know what the regulatory bodies are asking and why they are asking those questions, while also making sure you know all the compliance factors where your business resides.
   • How to Cultivate Outside State Lines

     5m
     This segment discusses how to cultivate outside state lines, and that each state has its own compliance guidelines to follow. Understand that models from state to state vary based on desires, and a lot of expansive plans outside of state lines end up failing from a lack of focus on the regulatory differences from your current state to a new state. Trusting operators who are your equal is a key to success.
   • Worldwide Cultivation

     9m
     This segment talks about the vast differences on products that are regulated and what one can do within the market. Know what value you bring as a cultivator on an international level. Understand how the components of a cultivator’s success can be used in an international scope, but keep in mind that it cannot be done the same way as the states. Finally, know the cultural behavior of each country that your company is dealing with, and build relationships with the government organizations that do the regulation.
   • Where Do We See Cultivation in 10 Years in the U.S. and Worldwide?

     11m
     This segment discusses how technology will dictate where we can cultivate in the future. Cannabis will be able to be produced in wider ranges with lower costs, and over time, products will be able to cross borders. The 10-year plan in cannabis is likely to be dramatic, similar to the evolution of the computer. Cultivation will likely look drastically different in 10 years.
   • How Do You Prepare for Legalization in the United States?

     9m
     This segment explains that federal legalization will come down to higher regulations of regulatory control. Cultivators will have to learn how to deal with regulations that are already existing, but also know standard practices as we move forward. Regulatory oversights that are adopted will typically trickle down from federal to state to county, so as a cultivator, recognize what you are doing incorrectly so it can be fixed in the future.
2. 02. Cannabis Processing & Manufacturing

   8 Lessons

   In this course, you will explore manufacturing business segments and where you should play in the value chain. Next, you will cover the foundation of cannabis infused products, as well as key considerations for product development. Finally, you will discuss manufacturing challenges and opportunities in tomorrow’s cannabis industry. After completing this course, you will be able to:

   • Explore manufacturing business segments in the cannabis industry
   • Understand the foundation of cannabis infused products
   • Examine considerations for product development
   • Identify manufacturing challenges and opportunities

   Lessons included in this course:

   • Intro to Cannabis Processing & Manufacturing

     1m
     In this segment, you will explore manufacturing business segments and where you should play in the value chain. Next, you will cover the foundation of cannabis-infused products, as well as key considerations for product development. Finally, you will discuss manufacturing challenges and opportunities in tomorrow’s cannabis industry.
   • Why Manufacturing? - The Long-Term Viability of Extraction and Infused Products

     2m
     This segment discusses Why Manufacturing? and the long-term viability of extraction and infused products, as well as the myriad options available in manufacturing, resistance to commoditization, and having reasonable CAPEX requirements. The scalability of your manufacturing business is also discussed.
   • Overview of Manufacturing Business Segments – Where Should You Play in the Value Chain?

     2m
     This segment provides an overview of manufacturing business segments and where should you play in the value chain.
   • Cannabis Oil & Extracts – The Foundation of Infused Products

     2m
     This segment talks about the foundation of infused products.
   • Considerations for Product Development

     2m
     This segment discusses considerations for product development.
   • Manufacturing Challenges

     3m
     This segment talks about manufacturing challenges.
   • Opportunities in Tomorrow’s Manufacturing Sector

     3m
     This segment discusses opportunities in tomorrow's manufacturing sector.
3. 03. Cannabis Lab Testing & Analytics

   9 Lessons

   In this course, you will learn about the business of starting a cannabis testing laboratory. Next, you will cover building out your lab, as well as securing the facility and the specialized instrumentation required to perform cannabis testing. Finally, seeking qualified personnel to manage the scientific and business operations of your lab is also discussed. After completing this course, you will be able to:

   • Explore the business of building a cannabis testing lab
   • Discuss lab setup and facility costs
   • Examine specialized instrumentation and equipment
   • Identify key personnel to operate a successful lab

   Lessons included in this course:

   • Intro to Cannabis Lab Testing and Analytics

     1m
     In this video segment, Josh Wurzer gives an introduction to cannabis lab Testing and analytics. Josh helped found SC Labs in 2010 and has been testing cannabis since 2009. Most notably, Josh was the first lab director of the first cannabis testing lab.
   • What is Your Motivation

     2m
     In this video segment, Josh Wurzer explains the two groups that look to get into the lab space. One is an existing lab that wants to get into cannabis. The second is an investor who is interested in the lab space but is not technically trained. There are also three essentials to opening a lab: a facility, special analytical instrumentation, and personnel.
   • What is Your Motivation - New Operator

     1m
     In this video segment, Josh Wurzer talks about the motivation of a new operator opening a lab. If you don't have a technical background, you need to find someone who does. It is vital to know the laws and regulations that might affect your lab. The goal should also be to become accredited by an independent body.
   • What is Your Motivation - Experienced Operator

     2m
     In this video segment, Josh Wurzer dives into the motivation of an experienced operator opening a lab. First ask yourself how opening a lab might affect your current business. Look at the costs involved with opening the lab. Also, know the volatile nature of the cannabis industry.
   • Building Out Your Lab

     2m
     In this video segment, Josh Wurzer breaks down building out your lab. There are three big operational needs: personnel, equipment, and facilities. Always plan the buildout with the final workflow in consideration. At the very least you will want to perform the tests required by your local jurisdiction.
   • Setup and Buildout: Instrumentation and Equipment

     5m
     In this video segment, Josh Wurzer talks about instrumentation with setup and buildout. Have a sample list of equipment to prepare the sample for testing in the instrumentation. The first sample that is tested will be weighed so the proper measuring is known.
   • Lab Setup and Buildout: Personnel

     4m
     In this video segment, Josh Wurzer hits on the personnel needed for lab setup and build out. Lab technicians generally have a four-year degree in chemistry, biology, or related disciplines with one or more years of experience. An analyst helps interpret the data so it can be be converted into usable numbers for clients. There also needs to be a quality control department.
   • The Lab Basics

     5m
     In this video segment, Josh Wurzer talks about lab basics. When starting a lab, you need a facility and the equipment for your lab. You also need to hire a staff of four to five people.
4. 04. Distribution In The Cannabis Business

   14 Lessons

   In this course, you will learn about the evolution of distribution in the cannabis industry. Next, you will cover the positioning of your distribution business in the supply chain, as well as branding and marketing schemes for a cannabis distribution company. Finally, you will discuss expansion and scale opportunities to operate a successful distribution company in the cannabis industry. After completing this course, you will be able to:

   • Explore the evolution of distribution sector in the cannabis industry
   • Examine branding and marketing schemes in cannabis distribution
   • Identify expansion and scale opportunities in
   • Discuss the future of distribution in the cannabis industry

   Lessons included in this course:

   • Intro to The Business of Cannabis Distribution

     2m
     In this video segment, Avis Bulbulyan introduces himself and provides an overview of his credentials in the cannabis industry.
   • Evolution of the Distribution Sector of the Cannabis Industry

     2m
     In this video segment, Avis Bulbulyan discusses the history of cannabis distribution. Cannabis Distribution was not a recognized category in California until 2016, which meant sellers had to contact individual cultivators, manufacturers or dispensaries to procure product. Distribution in California now includes aspects of compliance along with support for the supply chain.
   • Distribution in the Cannabis Supply Chain

     8m
     In this video segment, Avis Bulbulyan discusses topics you need to consider if you are interested in setting up a distribution company in the cannabis industry. Because of differing state laws, it is important to understand the regulations and compliance standards in the states you want to serve. It is also vital to understand the problems that both cultivators and retailers face in their business segments.
   • Core Functions of a Distributor and Distribution Business Models

     10m
     In this video segment, Avis Bulbulyan discusses the core functions of a distributor and different distribution models you can adopt when setting up a new business. Your business model must meet a need, and that need should be identified before procuring a license. Three possible models are fulfillment, platform and logistics. Another model is as an independent third-party distributor, who handles marketing, distributing, compliance, tax collection, and lab testing.
   • Distribution Services

     5m
     In this video segment, Avis Bulbulyan discusses distribution services. The more market information a distributor can provide to their cultivators and manufacturers, the more success those customers can achieve, and the more successful the distributor can be. Great distributors provide marketing and branding services, packaging help, and labeling assistance for their cultivators and manufacturers.
   • Distribution Business Management

     23m
     In this video segment, Avis Bulbulyan discusses managing a distribution business. He explains ways to source products, through networking, marketplace knowledge, and relationship management. He also covers the importance of employee training, inventory management, logistics management and customer service.
   • Branding

     3m
     In this video segment, Avis Bulbulyan discusses the importance of focusing on the supply chain when defining your brand.
   • Marketing

     7m
     In this video segment, Avis Bulbulyan shares strategies for marketing your business and services by defining your brand and building a reputation based on relationships. Learn how to use marketing restriction to your advantage as a distributor to grow business.
   • Working with Brand and Product Partners

     5m
     In this video segment, Avis Bulbulyan explains how to leverage your data and customer feedback as a service you provide to your brand and product partners to improve their business. Discover that when you provide a service of feedback collection, you become a trusted partner.
   • Licensing and Permitting Needs

     11m
     In this video segment, Avis Bulbulyan discusses common pitfalls that can occur when securing licenses and permits. Learn how to navigate markets that do not have specific distribution licenses, total costs for an average distribution applicant, how to leverage land use driven licenses, and advice with states that have legalized cannabis but do not yet have an established industry.
   • Expansion and Scale Opportunities

     11m
     In this video segment, Avis Bulbulyan discusses different options for expanding your business. Learn the difference between local and multi-state options as well as differences between the scaling strategies of acquisition and joint venture. Bulbulyan explains the mouse trap theory and factors to be aware of such as out-of-state residency requirements.
   • Funding Considerations

     10m
     In this video segment, Avis Bulbulyan helps you define what you are trying to fund by narrowing in on factors such as risk tolerance, size ambitions, distribution geography, and speed of service. Learn to understand the main questions that will be asked of you such as regulatory, real estate needs, and compliance considerations, and your anticipated capital expenses.
   • Future of Distribution

     8m
     In this video segment, Avis Bulbulyan discusses how to ensure your company is always in demand by understanding the future developments in interstate commerce allowances, preparing for federal reform, and applying traditional business models to your cannabis company.
5. 05. Retail

   7 Lessons

   In this course, you will learn about basic retail operations in the cannabis industry. Next, you will cover compliance guidelines, as well as setting up the front line to launch your cannabis retail operation. Finally, you will explore a bonus course on budtender training. After completing this course, you will be able to:

   • Examine retail operations in the cannabis industry
   • Discuss compliance standards for a successful cannabis retail operation
   • Identify key steps to set up your retail front
   • Explore crash course in cannabis budtender training

   Lessons included in this course:

   • Intro to The Cannabis Retail Guide

     1m
     In this video, expert Taylor Padilla introduces herself and provides an overview of her experience in the cannabis industry.
   • Traditional vs. Cannabis Retail

     2m
     In this video, Taylor Padilla goes over the age restrictions and ID requirements for buying marijuana in California, as well as the purchase limits for flower and concentrates. She explains the important role budtenders play in helping both recreational users and medical marijuana customers select products. She also discusses the need for good cash management in your dispensary.
   • Basic Cannabis Retail Operations

     1m
     In this video, Taylor Padilla gives recommendations to help your dispensary succeed. She covers what to look for in a good cannabis vendor and the importance of taking inventory. She then discusses marketing the dispensary and creating a loyalty program.
   • Compliance and Locations

     2m
     In this video, Taylor Padilla goes over compliance requirements, such as track and trace and sales reports. She discusses customer purchase limits, both for recreational and medical customers, and she covers packaging, labeling, and taxes.
   • How to Set Up Your Retail Space

     1m
     In this video, Taylor Padilla advises you on what needs to be done to set up a dispensary. These actions include understanding state cannabis laws and state restrictions, checking for cannabis license availability, obtaining a retailer's license, and securing funding.
   • Budtending Crash Course

     3m
     This segment is a crash course on what you need to know to be a good budtender. Taylor Padilla discusses the types of cannabis details a budtender should know, such as the effects and benefits of terpenes and individual cannabinoids. Budtenders who understand their products can provide the best customer service for anyone coming into the dispensary.
6. 06. Industrial Hemp

   23 Lessons

   In this course, you will learn about the botany, agronomy, and end-use potential of industrial hemp. Next, you will cover the benefits of industrial hemp for food, fiber, and CBD (cannabidiol) production, as well as discuss how hemp farmers and producers navigate legalization of the hemp industry. Finally, the future of industrial hemp is also discussed. After completing this course, you will be able to:

   • Discuss the 2018 Farm Bill
   • Examine the benefits of industrial hemp
   • Discuss hemp farmers and producers
   • Explore the future of industrial hemp

   Lessons included in this course:

   • Intro to the Business of Industrial Hemp

     1m
     This video introduces students to the business side of cannabis and industrial hemp. A successful hemp business, Evo Hemp, is also discussed.
   • The 2018 Farm Bill: What Did It Do for Industrial Hemp?

     2m
     This video discusses the 2018 Farm Bill and provides insight into how it impacted the industrial hemp industry. This Farm Bill redefined “hemp” as cannabis that contains less than 0.3% THC. This video also provides a detailed history of hemp and its legality in the US.
   • The 2018 Farm Bill: What Did It Do for Industrial Hemp? Part 2

     1m
     This video discusses the 2018 Farm Bill and how its implementation allows hemp to be moved across state lines. This video also discusses why this inclusion completely changed the industrial hemp industry.
   • The 2018 Farm Bill: What Restrictions Were Put on Hemp?

     2m
     This segment highlights the restrictions that were put on hemp through the 2018 Farm Bill. Just a few of these restrictions include a threshold of 0.3% THC, and the option of state-wide hemp farming bans.
   • The 2018 Farm Bill: What Does the Market Currently Look Like?

     1m
     This segment provides insight on what the industrial hemp market currently looks like. In 2019, the global market for industrial hemp reached $4.6 billion. This video also discusses a wide variety of popular hemp products.
   • Hemp Seeds-Protein

     2m
     Within this video, Ari Sherman discusses the unique properties and benefits of hemp seeds. Hemp seeds are a complete protein that offers all nine essential amino acids. In addition, they offer unique medical and health benefits to consumers.
   • Hemp Seeds-Nutrient Dense

     1m
     Within this video, Ari Sherman discusses the nutrient dense properties of hemp seeds. Hemp seeds are one of the most nutrient dense foods on the planet and contain large amounts of fiber, minerals, and antioxidants.
   • Hemp Seeds-Omega Fats

     1m
     In this section, Ari Sherman discusses the omega fats contained within hemp seeds. Hemp seeds are one of the best sources of healthy fatty acids because they offer a unique balance of omega-3 and omega-6 fatty acids.
   • Hemp Fiber

     1m
     In this section, Ari Sherman discusses hemp fiber. Hemp fiber is one of the oldest fibers in the world and is UV resistant, which makes it last longer and protects the wearer from ultraviolet radiation.
   • Hemp Fiber-Mold Resistant

     1m
     Another unique benefit to hemp fiber is that it is mold resistant. This resistance comes from the hydrophobic fibers, which repel water. In addition, the fibers are spun in a unique way so water molecules cannot soak through.
   • Hemp Fiber-Strong

     1m
     Hemp provides an incredibly strong fiber because it’s made up of bast fibers. These fibers can be used in various applications, such as door panels. In addition, this video provides real world examples that showcase the strength of hemp fiber.
   • Hemp Resin-Cannabinoids

     2m
     Hemp resin comes from the hemp plant and contains thousands of beneficial compounds. There are more than 100 known cannabinoids found in hemp resin, such as CBD, CBN, and CBG.
   • Terpenes

     1m
     Terpenes are the second-most-common compound found in hemp resin. A few types of terpenes include myrcene, linalool, A-pinene, and limonene, all of which offer a variety of therapeutic and synergistic effects in the consumer.
   • Hemp Farmers and Producers: Higher Income

     1m
     Within this video, Ari Sherman discusses the higher income that is available to hemp farmers. Industrial hemp farmers can earn four times more than those growing traditional crops like corn, wheat, and soy. This increase is due to the variety of products that can be made from a single hemp plant.
   • Hemp Farmers and Producers: More Sustainable

     1m
     Hemp is one of the most sustainable plants on the planet, as it requires far less water and pesticides than other crops. It’s also incredibly hardy and doesn’t require chemical fertilizers.
   • Hemp Farmers and Producers: More Jobs

     1m
     There are thousands of products that can be made from industrial hemp, which offers an amazing opportunity for famers, producers, and manufacturers. Just a few products that can be made from hemp include building materials, food, clothing, and medicine.
   • The Future of Industrial Hemp: Hemp Products

     3m
     This video discusses the future of industrial hemp and new products. Just a few hemp products that are currently under development include sustainable building materials, energy sources, and unique cannabinoid blends.
   • The Future of Industrial Hemp: Hemp Legislation

     1m
     This segment discusses future legislation that will affect industrial hemp. It’s expected that the US will soon have a legal, nationwide hemp farming program. This would allow farmers to have greater access to genetics and crop insurance.
   • The Future of Industrial Hemp: Hemp Farming

     1m
     This video discusses what the future could bring to hemp farming. Currently hemp farming requires a lot of tough, manual labor. However, many companies have begun to develop technology that would help with cultivation, manufacturing, and extraction.
   • The Future of Industrial Hemp: Market Size

     1m
     This video discusses the increasing market size of industrial hemp. This growth is due to the wide range of applications, such as building materials, medicine, food, and fiber products.
   • The Future of Industrial Hemp: Industrial Hemp in Corporate America

     2m
     Industrial hemp has begun to slowly infiltrate corporate America through start-up companies and brands. These smaller products have piqued the interest of larger companies and corporations who are looking to engage with the industrial hemp industry.
   • Summary

     1m
     In the final segment of this course, Ari Sherman reviews the major points that were covered regarding industrial hemp.
7. 07. Securing Real Estate For Your Cannabis Business

   10 Lessons

   This course will provide you with an analytic framework for thinking about the cannabis real estate market. You will learn about segmentation within the cannabis real estate market. Next, you will cover regulatory compliance schemes, as well as discuss the cannabis supply chain. Finally, you will explore cannabis real estate agreements and the best way to segment into the hemp industry. After completing this course, you will be able to:

   • Discuss segmentation within the cannabis real estate market
   • Explore regulatory requirements and the cannabis supply chain
   • Examine real estate agreements in the cannabis industry
   • Discuss segmentation of the industrial hemp market

   Lessons included in this course:

   • Intro to Securing Real Estate for Your Cannabis Business

     2m
     This video provides background on the facilitator for this course, Adam Foster. Each cannabis real estate deal is unique. When looking for real estate, it is wise to have a group of advisors in the cannabis business as well as an expert who is familiar with the location you are seeking.
   • Segmenting the Cannabis Real Estate Market

     5m
     This course reviews the types of cannabis plants, discussing specifically those that are considered federally illegal. The course reviews the definition of hemp, and explains why it is legal, and discusses the negative connotations associated with the word marijuana. The video also discusses the pros and cons of seeking real estate to work with hemp vs seeking real estate to work with federally illegal cannabis.
   • Regulations

     6m
     This video discusses federal and local laws. Federal laws tell you what you can and cannot do, while local laws tell you where you can and cannot set up shop.
   • Supply Chain

     4m
     This video reviews the cannabis supply chain and the regulations and requirements of each part of the chain. It specifically details the requirements for a cultivation and extraction facility, including size, layout, electric, fire codes, ADA upgrades, transportation, and security.
   • Rent vs. Purchase

     2m
     This video reviews the pros and cons of both buying or leasing a property. Time, money, and market fluctuations can help determine whether or not you should rent or purchase a facility.
   • Leasing

     2m
     This video discusses tradeoffs that occur between landlord and tenant when negotiating a cannabis lease. Both parties want security and assurances against an unpredictable market.
   • Financing

     1m
     This video discusses the importance of financing. The key to success is to apply for more than you need, however this can be complicated. Banks generally do not take risks in cannabis businesses.
   • Hemp Considerations

     3m
     This video reviews how to classify the different parts of hemp.
   • Lightning Round and Summary

     6m
     This video gives a summary of leasing and purchasing within the cannabis industry.
8. 08. Licensing In The Cannabis Industry

   20 Lessons

   In this course, you will learn about obtaining licensing in the cannabis industry. Next, you will cover the main license types for a cannabis business, as well as the different types of cannabis license programs. Finally, how to be successful in winning a competition license for your cannabis business is also discussed. After completing this course, you will be able to:

   • Explore the evolution of licensing in the cannabis industry
   • Identify the main license types for a cannabis business
   • Examine different types of cannabis licensing programs
   • Discuss the pillars of success in obtaining a cannabis license

   Lessons included in this course:

   • Intro to Obtaining Licensing in the Cannabis Industry

     1m
     This video gives an introduction to the expert, Jay Czarkowski, and discusses his background and accomplishments.
   • Background on the Evolution of Licensing

     2m
     This video gives an overview and history on licensing. Cannabis licensing has been around for the last 10 years. Pioneers begin with the first business, establishing local acceptance, showing transparency, and gaining trust from local officials.
   • Why Do You Need a Cannabis License?

     1m
     This video reviews the importance of having license. It emphasizes that a license is a state requirement as well as a local requirement. The license also protects patients and consumers from unlicensed operators. Finally, having a licensed allows you to become a part of the business ecosystem and legalizes your business.
   • Types of Licenses

     3m
     This video discusses the three main types of licenses needed to get into the industry: cultivation, processing/manufacturing, and dispensary.
   • More Types of Licenses

     2m
     This video discusses the other types of licenses that you can acquire in the cannabis industry outside of the main three. These include home delivery, testing, transportation, consumption lounge and a microbusiness license.
   • How License Programs Differ from State to State

     2m
     This video reviews the types of license programs and how they differ from state to state. Each state has its own domain and set of rules. The licensing schemes may also differ from state to state.
   • State vs. Local Approval

     1m
     This video discusses the instances in which state and local licensing programs must co-exist.
   • Medical vs. Adult Use

     1m
     This video reviews the differences between adult use and medical use licenses. Medical licenses focus on education and medication for sick patients while adult use licenses are more focused on economic impact, requirements, and social justice.
   • Vertical vs. Horizontal Licensing

     2m
     This video discusses a vertical license, which is a signal license that allows you to do a variety of things that require businesses to be experts at everything. Horizontal licenses allow for people to specialize.
   • The Application Process

     1m
     This video discusses the application process and the timing on getting certain licenses. This process and its timing can vary from state to state.
   • Buying a License

     1m
     This video discusses an alternative to competing for licenses. You can buy and sell licenses as a way to get into the industry. They can sell anywhere from $200,000 to $53 million.
   • Competition for Licenses

     1m
     This video discusses the competition surrounding getting licenses in the cannabis industry. Some states issue a limited number of licenses and these states licenses become merit based.
   • How to Win a Competitive License-5 Pillars: Process

     2m
     This video discusses how you can win a competitive license that depends on your process as well as your SOP and regulations.
   • Social Equity

     1m
     This video discusses social equity and that most people coming into this industry are well-off. It focuses on programs to help those who have been impacted negatively based on the war on drugs.
   • How to Win a Competitive License: 5 Pillars: People

     3m
     This video discusses building an experienced competitive team, and how the people can ultimately win you a competitive license.
   • License Award

     3m
     This video discusses what to do after you have been awarded a license. This step includes financing, construction, compliance, and software.
   • How to Win a Competitive License: 5 Pillars: Facility

     2m
     This video discusses the facility or real estate for you cannabis business. The location matters when it comes to winning a competitive license.
   • How to Win a Competitive License: 5 Pillars: Local Support

     1m
     The video discusses the importance of local support as it can make or break your cannabis base industry.
   • How to Win a Competitive License: 5 Pillars: Finance

     3m
     The video discusses capital and financing for the business. It costs a minimum of $40,000 to acquire a license, with no guarantee of obtaining one. The video also discusses other capital costs that you may face.
9. 09. Regulatory Compliance

   18 Lessons

   In this course, you will learn about regulatory compliance and licensing requirements in the cannabis industry. Next, you will understand the licensing application process, as well as determining the appropriate license types to operate a compliant cannabis business. Finally, you will discuss operating standards for different cannabis business types and markets. After completing this course, you will be able to:

   • Explore regulatory compliance schemes
   • Examine the cannabis licensing application process
   • Determine appropriate license types to operate a cannabis business
   • Discuss standard operating standards in the cannabis industry

   Lessons included in this course:

   • Intro to Regulatory Compliance in the Cannabis Industry

     1m
     This video gives an introduction to Garrett Graff, Esq. and discusses the expert's background and accomplishments
   • Licensing Application Process

     10m
     This video helps you determine the corporate formation structure that best suits your business and how that decision can affect the way the company secures funding. Learn the differences between sole proprietor, partnership, and LLC. You will learn important facts about state licensing processes and the requirements for a successful application.
   • Complying with Licensing Requirements

     15m
     This video guides you through determining the license process in your jurisdiction. Learn the differences between single, dual, merit-based, and check-the-box licensing models. Better understand how to navigate state residency, citizenship, investment visa, and social equity requirements.
   • Obtaining Insurance

     3m
     This video discusses the importance of obtaining insurance for your company, including title, workers' compensation, and product liability.
   • Determining Appropriate License Type

     6m
     This video discusses the differences between licenses including retail, medical, cultivation, manufacturing, and testing facilities.
   • Operating Standards

     3m
     This video discusses what it looks like to operate a business with regulatory compliance standards to protect quality and safety.
   • Labeling Requirements

     8m
     This video discusses outer and inner packaging standards and how to mitigate risk to children.
   • Advertising Requirements

     5m
     This video discusses how to determine legal advertising mediums for cannabis and what types of images are prohibited in your ad campaigns.
   • Safety Requirements

     3m
     This video discusses the importance of safety not only for customers but employees. Learn what rules are similar to conventional businesses and which are unique to cannabis businesses.
   • Transportation Requirements

     2m
     This video discusses what to be aware of when establishing a B2B or B2C transportation system such as vehicle types, security, vehicle operators, and distribution facility requirements.
   • Sampling and Testing Requirements

     4m
     This video discusses the requirements for cannabis products to ensure safety and quality through sampling and testing.
   • Disposal Requirements

     3m
     This video discusses the best practices to ensure your plant waste is not considered hazardous.
   • Maintaining Business Records

     3m
     This video discusses the types of records a business needs to maintain and how "adverse events" are recorded.
   • Inventory Tracking

     2m
     This video discusses the importance of seed-to-sale inventory tracking as well as the importance of honoring B2B agreements and understanding the terms of those agreements.
   • Standard Legal Compliance

     3m
     This video discusses the importance of maintaining ongoing regulatory compliance and the risks of falling out of compliance.
   • Industry Employee Qualifications

     5m
     This video discusses the areas that regulators track when you are hiring an employee, such as age, residency status, ownership status, job role, and ability to pass a background check.
   • Regulatory Compliance - Conclusion

     3m
     This video summarizes the Regulatory Compliance in the Cannabis Industry course.
10. 10. Marketing In The Cannabis Industry

    20 Lessons

    In this course, you will learn about the marketing side of the cannabis business to build name recognition. Next, you will identify specific marketing strategies, as well as building your cannabis brand. Finally, you will explore cannabis advertising to bridge the gap between cannabis and mainstream. After completing this course, you will be able to:

    • Explore foundation of cannabis marketing
    • Learn how to build your cannabis brand
    • Examine marketing strategies
    • Discuss cannabis advertising in the cannabis industry

    Lessons included in this course:

    • Intro to Marketing in the Cannabis Industry

      1m
      Within this video Jared Mirsky, CEO and Founder of Wick & Mortar, provides an introduction on how to run successful marketing campaigns in the cannabis industry.
    • The Branding Process: Building an Identity - Creative Brief and Brand Directional Moodboard Process

      4m
      Within this video, Jared Mirsky describes the importance of the branding process, creative briefs, and directional moodboards. These tools will help new business owners when creating their image and defining company goal.
    • The Branding Process: Building an Identity - Logo Design

      2m
      Before designing your logo or selecting a color palette for your business, it’s important to do your research. In this video, Jared Mirsky discusses the importance of building your brand identity and ensuring it stands out from the competition.
    • The Branding Process: Building an Identity - Naming Process

      3m
      This video discusses the process of selecting a unique and relevant name for your cannabis business. In addition, Jared Mirsky discusses common mistakes that business owners should watch out for when selecting a name.
    • The Branding Process: Building an Identity - Brand Strategy

      4m
      This video discusses brand strategy and how it can reach over multiple platforms. In addition, Jared Mirsky describes every step of the branding process, including developing the brand story, mission statement, and tone of voice.
    • The Branding Process: Building an Identity - Stationery

      2m
      This video discusses the concept of stationery, letterheads, templates, business cards, and more. It also discusses how to ensure your networking materials help you stand out from the crowd.
    • The Branding Process: Building an Identity - Cost

      1m
      How much does it cost to build a branding strategy? Building a solid brand identity can, unfortunately, cost a lot of time and money.
    • The Branding Process: Developing Packaging

      3m
      Developing packaging is an important part of building your company's brand. Within this segment, expert Jared Mirsky discusses packaging for vertically integrated companies, developing a packaging strategy, and creating a brand with longevity.
    • The Branding Process: Packaging Strategy

      3m
      This video provides real world examples of packaging strategies and discusses how they can be applied to the cannabis industry.
    • The Branding Process: Packaging Design and Sourcing

      3m
      After solidifying your package identity, you’re ready to move on to designing and sourcing your packaging. Within this segment, Jared Mirsky discusses how to source your packaging from local or international companies.
    • The Branding Process: Building a Website

      4m
      Within this video, Jared Mirsky provides tips and tricks on building a website for your company. In addition, he discusses the importance of having website assets such as photography, copy, branding materials, and other aspects of visual language.
    • The Branding Process: Building a Website - Tips and Tricks

      2m
      This segment provides helpful tips and tricks when designing your company's website. Jared Mirsky also discusses how strains and product types can be organized with user experience in mind.
    • The Branding Process: Importance of Photography

      3m
      Within this video, Jared Mirsky discusses the importance of photography and how to tell the visual story of your brand. In addition, he discusses how photography can influence multiple areas of the business such as sales, website, social media, and advertising.
    • The Branding Process: Creating Marketing Collateral

      2m
      Within this segment, Jared Mirsky discusses the process of creating marketing collateral for your business. This is a foundational part of building a brand as a whole and will rely heavily on your branding strategy.
    • Marketing Strategies: Public Relations

      5m
      Within this video, Jared Mirsky provides advice and recommendations in regards to public relations, working with PR firms, and more. He also discusses how working with a trained PR team can benefit cannabis businesses.
    • Marketing Strategies: Social Media

      9m
      Jared Mirsky discusses how cannabis businesses can incorporate social media marketing in their brand strategy. He also discusses how to engage consumers through social platforms.
    • Marketing Strategies: Digital Marketing

      3m
      Within this video, Jared Mirsky discusses digital marketing strategies for cannabis brands. A large component of digital marketing strategies is how your company provides value to the consumer.
    • Marketing Strategies: Experiential Marketing

      5m
      Within this video, subject expert Jared Mirsky discusses the benefits of experiential marketing within the cannabis industry. He also provides real world examples of how your brand can gain more consumers through experiential marketing.
    • Marketing Strategies: Cannabis & CBD

      3m
      In this video, subject expert Jared Mirsky discusses advertising regulations that plague cannabis and CBD products. He provides several real world examples of appropriate cannabis-related ads.
11. 11. Sales In The Cannabis Industry

    9 Lessons

    In this course, you will learn about being successful and efficient with cannabis sales by knowing and understanding your target market. Next, you will cover the steps to build trust a long term client relationship, as well as taking the appropriate steps to properly onboard a new vendor account. Finally, tips and tricks for growing a successful cannabis business are also discussed. After completing this course, you will be able to:

    • Identify your target sales market
    • Discuss building a successful client relationship
    • Explore onboarding a new vendor account
    • Identify cannabis sales tips and tricks

    Lessons included in this course:

    • Intro to Sales in the Cannabis Industry

      1m
      In this video segment, Bethany Stiles gives an introduction to sales in the cannabis industry. Bethany has worked for years in the cannabis industry building brands. She currently works for Stiles Consulting and CannaBrands.
    • Know Your Target Sales Market

      3m
      In this video segment, Bethany Stiles tells you how to know your target sales market, which is the group of people that will buy what you are selling. It is vital to understand your target market. The key areas to dive into include geographic location and consumer demographics. Always remember not to waste time on consumers not likely to purchase.
    • How to Get to the Buyer or Clientele

      3m
      In this video segment, Bethany Stiles explains how to get buyers or clientele. When attempting to get a buyer, getting in front of the right person could be complicated. There are also steps to improve efficiency to find buyers: look up all employees on social media, business titles are not always a good depiction of an individual's role, and build a relationship with all the frontline employees at the company. To succeed in sales, you always must expand your network.
    • Product and Industry Knowledge

      3m
      In this video segment, Bethany Stiles covers product and industry knowledge for cannabis sales. If selling a product or solution, you must know how the product works, understand the marketing plan, and have a grasp of the goals/visions of the founders of the company. For cannabis products the following should be known: where the cannabis is grown, the cultivation method, and the manufacturing process.
    • Onboarding an Account

      2m
      In this video segment, Bethany Stiles breaks down onboarding a sales account. To properly activate an account do the following: have the mindset of a partner, make sure all employees are trained if your company is selling cannabis, make sure there is training for selling a service or solution.
    • Sales: Tips and Tricks

      2m
      In this video segment, Bethany Stiles gives some sales tips and tricks for success. Always remember to follow up with clients. Make sure to be adaptable. Don't get discouraged, be persistent, and get creative. Be confident in yourself, not arrogant, and know what you are talking about.
    • Best Communication Practices

      3m
      In this video segment, Bethany Stiles touches on best communication practices. Lean language is important internally and externally: get straight to the point. In order to have effective communication, build a relationship with your clients and create a human side. Communication inside your marketing department is vital.
    • Why Cannabis Sales are Different Than Other Industries

      4m
      In this video segment, Bethany Stiles talks about why cannabis sales are different from other industries. Cannabis selling is very labor intensive, not your typical '9 to 5' job. There is no lead list in the cannabis industry and sales prospects are constantly changing.
12. 12. Accounting Principles In The Cannabis Industry

    10 Lessons

    This course will provide you with an analytic framework for thinking about accounting and finance solutions in the cannabis industry. Next, you will learn about federal regulations, as well as discuss the potential impact of this thing called 280E in the cannabis business. Finally, cash flow budgeting and forecasting in the cannabis industry is also discussed. After completing this course, you will be able to:

    • Identify principles of accounting in the cannabis business
    • Discuss federal regulations in the cannabis industry
    • Explore cash flow management and budgeting
    • Examine cash flow forecasting

    Lessons included in this course:

    • Intro to Accounting Principles in the Cannabis Industry

      1m
      This video introduces expert Simone Cimiluca-Radzins, a CPA, and discusses her background and accomplishments.
    • The Basics

      6m
      In this video, Simone Cimiluca-Radzins lays the groundwork for how to become one of the 20 percent of businesses that succeeds in their first five years. She stresses that accounting is a fiduciary duty not only to the state, but to your cannabis regulatory body, local licensing, and even to yourself.
    • The Cannabis Industry from a CPA's Standpoint

      4m
      Simone Cimiluca-Radzins talks about the risks for CPAs who are considering working in the cannabis industry and the rewards that come with that decision. The cannabis industry is still illegal at the federal level but is an exciting arena because it is brand new.
    • This Thing Called 280E

      8m
      This video defines Section 280E of the Internal Revenue Code, which forbids businesses from deducting otherwise ordinary business expenses from gross income associated with the “trafficking” of Schedule I or II substances, as defined by the Controlled Substances Act. Simone Cimiluca-Radzins also discusses a court case that followed 280E's creation and how that case allows cannabis businesses to deduct Cost of Goods Sold.
    • 280E: Knowing Inventory is Required

      9m
      This video defines inventory for different segments of the supply chain, from cultivator to manufacturer to retailer. Simone Cimiluca-Radzins then explains how a CPA can help businesses in the cannabis supply chain determine what can be written off on taxes using inventory measures and cost of good sold.
    • Cash Flow Management

      12m
      This video provides tactics to become confident and in control when running your all-cash operation. Learn about setting a budget, best accounting practices, and securing your cash function.
    • Budgeting

      7m
      In this video, Simone Cimiluca-Radzins guides you through the creation of a first-year budget plan. Learn how to set realistic goals for sales, operating expenses, and compensation to ensure you have a long enough runway while growing the business.
    • Teaching Point - Cash Flow Forecasting

      3m
      This video discusses the three factors crucial to properly forecasting your cash flow: choosing the most appropriate accounting system, focusing on internal controls, and setting realistic KPIs.
    • The Future of Accounting in the Cannabis Industry

      1m
      Simone Cimiluca-Radzins predicts future changes in banking, insurance, and tax laws and how they will affect the cannabis-centric accounting industry.
13. 13. Human Resources In The Cannabis Workforce

    19 Lessons

    In this course, you will learn about defining your hiring brand, and effectively onboarding new employees to optimize the employee lifecycle workflow. Next, you will cover the importance of employee engagement and retention strategies, as well as building an inclusive workplace. Finally, the future of human resources in the cannabis industry is also discussed. After completing this course, you will be able to:

    • Identify human resource best hiring practices
    • Explore employee engagement and retention
    • Understand the employee lifecycle workflow
    • Discuss the future of human resources in the cannabis industry

    Lessons included in this course:

    • Intro to Human Resources and the Cannabis Workforce

      1m
      This video introduces the course's expert, Keegan Peterson, and discusses the his company, Wurk.
    • Introduction to Human Resources

      1m
      In this video, you will learn the importance of hiring a good workforce and creating the human resources function at your company.
    • Building your Hiring Brand

      3m
      In this video, you will learn the importance of understanding your company's values and characteristics before hiring new employees. You want to ensure the people you hire are in alignment with what is important to the company.
    • Define the Role and Figure Out Who You Need to Hire

      3m
      In this video, you will learn how to determine the specific skillsets needed for each role. Think about your customer and build the role around the customer's needs, whether that customer is internal or external to your organization.
    • Once You’ve Landed a Pool of Candidates to Interview

      1m
      In this video, you will learn how to build a process that provides a positive experience for the candidates who are interviewing, as well as ensure your company can determine if the candidates are a good fit for the organization.
    • Following the Interview Process

      2m
      In this video, you will learn how to evaluate the candidates your team interviewed. It is important that your team works in a collaborative way to determine which candidates are good fits for the organization. It is also important to communicate with the candidates as the process moves along.
    • Following the Importance of Onboarding

      1m
      In this video, you will learn how to build a strong onboarding process that quickly brings your new hires up to speed.
    • Accessing the Most Skillful Talent

      2m
      In this video, you will learn the importance of, and tips on, creating a culture of diversity and inclusion.
    • Create Events to Celebrate Inclusivity

      1m
      In this video, you will learn ways to celebrate inclusivity, such as highlighting a team's problem-solving initiative or bringing a team member's idea to the leadership team.
    • How to Keep Great Talent

      1m
      In this video, you will learn about the importance of creating a positive culture to reduce staff turnover and keep employees engaged.
    • Provide Meaningful Work for Your Team

      1m
      In this video, you will learn the importance of providing employee career paths and offering ways for employees to advance.
    • Ensuring Training & Professional Development Plans are In Place

      1m
      In this video, you will learn the importance of establishing a training and professional development plan for all team members, and ensuring compliance training is a priority. You also may want to include social awareness and relationship management training.
    • Provide a Platform for Feedback

      1m
      In this video, you will learn how to build a platform to provide and receive employee feedback. You will also learn how to split roles into levels, creating an atmosphere for career path growth.
    • Ensuring Workplace Compliance

      3m
      In this video, you will learn why workforce compliance is necessary for not only the employee and customer's safety, but to comply with state regulations.
    • Best HR Compliance Practices

      1m
      In this video, you will learn learn about HR compliance best practices and the importance of an employee handbook. You want to have clearly defined policies that are regularly communicated to your staff.
    • Employee Exit and Offboarding Plan Prepared

      1m
      In this video, you will learn what should be included in your offboarding process.
    • The Future of Cannabis

      1m
      In this video, you will learn that new hires should go through certification programs and training programs so they have the skills needed for the job. You will also learn about AI recruiting methods.
    • The Future of Cannabis HR

      1m
      In this video, you will learn about the trend of using data to make better hiring decisions and the move toward more banking access for cannabis-centric companies. This video also provides a brief wrap up of the HR course.
14. 14. An Investor’s Guide To The Cannabis Industry

    18 Lessons

    This course includes a brief overview of the legal cannabis industry and how the cannabis market gas evolved in recent years. Next, you will learn about the cannabis industry supply chain, as well as underwriting tips and tools for cannabis companies. Finally, you will discuss the current regulatory market and the potential impact of pending legislation. After completing this course, you will be able to:

    • Discuss the investor’s guide to the history of cannabis
    • Explain the cannabis industry supply chain
    • Identify tips and tools for underwriting cannabis companies
    • Explore key considerations in the current regulatory environment

    Lessons included in this course:

    • Intro to An Investor's Guide to the Legal Cannabis Industry

      1m
      In this video, expert Al Foreman, Managing Partner and Chief Investment Officer at Tuatara Capital, provides an introduction to his experience in the finance industry.
    • A Brief Overview of the Legal Cannabis Industry

      2m
      In this video, Al Foreman provides an overview of legal cannabis in the past 30 years. From California's Prop 215 in the mid 1990s to Colorado and Washington's adult-use programs in 2014, he traces the advancement of cannabis legalization in the U.S. and Canada.
    • An Investor’s Guide to the History of Cannabis: Part 1

      2m
      In this video, Al Foreman discusses the 2009 Ogden Memo and explains the importance of the 2013 Cole Memo and how it affects cannabis-centric companies.
    • An Investor’s Guide to the History of Cannabis: Part 2

      2m
      In this video, Al Foreman explains that The Cole Memo has progressed to a bill on Capitol Hill called The States Act. The ultimate goal is full legalization for cannabis at the federal level, including access for veterans, protection for financial institutions, and addressing the harm that has been caused by the War on Drugs.
    • An Investor’s Guide to the History of Cannabis: Part 3

      2m
      In this video, Al Foreman talks about the early state-level legislation that established compassionate care programs.
    • An Investor’s Guide to the History of Cannabis: Part 4

      2m
      In this video, Al Foreman explains the typical time frame for a state to move from commercial/medical legalization to adult-use programs.
    • An Analysis of the Industry Supply Chain

      1m
      In this video, Al Foreman describes the different supply chains similar to the cannabis supply chain, and then explains how Tuatara decided which segments of the supply chain to invest in.
    • Identification & Analysis of Industry Subsectors: Research & Development

      1m
      In this video, Al Foreman explains the advantages of investing in companies that are establishing a scientific base for pharmaceutical development.
    • Identification & Analysis of Industry Subsectors: Cultivation

      1m
      In this video, Al Foreman describes cannabis cultivation and the different requirements when growing cannabis compared to non-cannabis agriculture assets.
    • Identification & Analysis of Industry Subsectors: Processors

      1m
      In this video, Al Foreman explains the role processors perform in extracting oil from the cannabis plant and repurposing that oil into products that consumers can use.
    • Identification & Analysis of Industry Subsectors: Consumer Retail

      2m
      In this video, Al Foreman describes different ways consumers can acquire their cannabis products, including brick and mortar retail dispensaries, cannabis delivery, and direct-to-consumer provisioning.
    • Identification & Analysis of Industry Subsectors: Real Estate

      1m
      In this video, Al Foreman describes the different use-types and operators in real estate in the cannabis market.
    • Tips and Tools for Underwriting Cannabis Companies: Macro Risks

      2m
      In this video, Al Foreman describes the differences between regulatory and financial risk. He explains the main regulatory risk is the discrepancy between federal and state laws. He also explains that standard business protections are not available to cannabis-centric companies.
    • Tips and Tools for Underwriting Cannabis Companies: Federal

      4m
      In this video, Al Foreman talks about the SAFE Banking Act and how federal elections have moved federal legalization forward. He also discusses bills that are moving through the U.S. Congress.
    • Tips and Tools for Underwriting Cannabis Companies: International

      2m
      In this video, Al Foreman talks about which countries have put forth commercial medical programs and how to apply that to your future growth plans.
    • Tips and Tools for Underwriting Cannabis Companies: Micro Risks (State by State)

      3m
      In this video, Al Foreman explains the state-by-state micro risks that can affect a cannabis company such as regulatory rules, licensing structure, exiting of the illicit market, and acquiring local approvals.
    • Investment Summary

      1m
      In this video, Al Foreman summarizes the knowledge he conveyed during the Investor's Guide to the Legal Cannabis Industry Certificate Program.
15. 15. The Business of Cannabis Extraction: Roundtable Discussion

    9 Lessons

    Lesson contents:

    • Defining Extraction in the Cannabis Industry

      3m
      During this freeform discussion, subject matter experts discuss extraction in the cannabis industry.
    • The Process of the Botanical Material and Ingredients

      3m
      During this freeform discussion, subject matter experts continue to discuss extraction and speak to the process of botanical materials and ingredients. They discuss CO2 and ethanol as extraction methodologies, and they discuss speed, scale, and selectivity when choosing a concentration technology.
    • Key Types of Extraction

      1m
      During this freeform discussion, extraction experts list the key types of extraction processes, which are CO2, ethanol, and hydrocarbon.
    • Is there a Different Product with Each Extraction Process?

      2m
      During this freeform discussion, extraction experts talk about the different products that are created with different extraction processes.
    • What are the Cleanest Modes of Extraction?

      2m
      During this freeform discussion, extraction experts share what they feel are the cleanest and safest modes of extraction. John MacKay stresses that whatever method is decided upon, it must be properly engineered and meet regulatory requirements.
    • What Extraction Method Gives the Highest Yield Per Unit Time?

      5m
      During this freeform discussion, extraction experts share the extraction method that provides the highest yield per unit of time. You need to define what you mean by yield. You are better off extracting less material at a higher purity than simply looking at weight. The key is to look at the entire extraction process to decide the best workflow.
    • How Will the Market Define Various Elements in Extraction?

      3m
      During this freeform discussion, extraction experts guide you through how the market defines various elements in the extraction process. By definition, once one compound is removed, the product is no longer full spectrum, but you may still see marketing materials touting full-spectrum products. Marketing typically focuses on three-letter acronyms, such as CBD and THC, despite the wide range of other cannabinoids in the product.
    • Just Because a Product Has a Label, Can It Be Trusted?

      3m
      During this freeform discussion, extraction experts share their views of how to best label a product. They discuss the fact that what customers see on a label is not necessarily what is included in the product.
    • An Analogy for the Business Side of Extraction

      6m
      During this freeform discussion, extraction experts share their favorite analogies and real-life stories to help people looking to build an extraction business. Mapping out the costs of the entire process is crucial to setting yourself up to succeed.