Cannabis Business Essentials

Your playbook for success in cannabis

Special Introductory Price

$347

Before you can make an impact on the cannabis industry, you need to grasp the unique opportunities and challenges inherent to the space.


 
The Cannabis Business Essential Certificate Program will provide you with a comprehensive understanding of the cannabis industry. Knowledge you'll be able to use to make informed tactical decisions, and position your business to grow as the industry matures.

A group of celebrated business leaders developed this program to provide you with deep insights into the major sectors of legal cannabis: from cultivation with Wonderland Nursery Founder Kevin Jodrey to marketing and branding with Wick & Mortar CEO Jared Mirsky; you'll be learning the industry from the best in the industry.

Two creative millenial small business owners working on social media strategy using a digital tablet while sitting in staircase

You'll be introduced to topics essential to building a cannabis business, including:

  • Commercial cultivation
  • Cannabis processing and manufacturing
  • Developing distribution networks
  • Increasing retail sales 
  • Marketing your brand
  • Accounting for cannabis businesses
  • Human resources 
  • Extraction business
  • Securing investments for your business

Complete the Program 100% Online

Your skills are in demand.

The cannabis industry needs more than cultivators and dispensary workers to function. 

Accountants, marketers, financial experts, engineers, programmers, and more are all required to help the industry to continue to grow. 

But before you can enter the industry, contribute to a cannabis organization, or start a business of your own, you must understand what makes the space unique.

Who can benefit from taking this program?

 
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Business Owners
Get a comprehensive picture of the industry so you can make smarter strategic decisions.
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Entrepreneurs
Develop a deep familiarity with the industry before you dive in.
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Ancillary Businesses
See where your company can fit into the multi-billion dollar cannabis industry.
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Recent Grads
Cultivate the expertise to get in and thrive in one of the world's fastest-growing industries.
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Managers
Hone your skills and better prepare your team to meet challenges.
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Industry Hopefuls
Get the skills you need to stand out from other applicants and transition into the industry.

INDUSTRY EXPERTS

Meet the Instructors

The Business Essentials Program was developed by a group of innovators at the vanguard of the cannabis industry. The curriculum is based on their leading-edge research and first-hand industry experience. For less than the cost of one consultation, you get full access to a plethora of industry expert-based knowledge.

TaylorPadilla

Taylor Padilla

General Manager of Retail Operations

Simone-Cimiluca-Radzins

Simone Cimiluca-Radzins

CEO of Kalogia

Shane_Terry_Taproot_Brands-300x276

Shane Terry

CEO and Co-founder of TapRoot Holdings Inc

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Kevin Jodrey

Owner of Wonderland Nursery

KeeganHeadshot

Keegan Peterson

Founder Wurk

instructor-joshua-wurzer-headshot

Josh Wurzer

President and Co-Founder of SC Laboratories

Jay-Czarkowski

Jay Czarkowski

Founding Partner at Canna Advisors

Jared-Mirsky

Jared Mirsky

Founder of Wick & Mortar

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Garrett Graff

Managing Attorney

Bethany-Stiles

Bethany Stiles

Founder of Stiles Consulting

Avis

Avis Bulbulyan

CEO of SIVA Enterprises

Ari-Sherman-headshot

Ari Sherman

Co Founder of Evo Hemp

Ai-foreman

Al Foreman

Co-founder of Tuatara

instructor-adam-foster-headshot

Adam Foster

Business Lawyer

Testimonials

"Green Flower Programs are immensely valuable to the cannabis industry. Even as an industry expert, I learned some things I didn't know before, deepened my knowledge in certain areas, and loved the learning process with all the videos, interactive materials, and quizzes. Whether you are looking to enter the industry or grow as a leader in your company, I recommend everyone go through this invaluable online cannabis training."

Tyler Stratford, Retail Operations Manager, Canna Advisors

"Green Flower is a wonderful tool that has helped us gain a much deeper understanding of the history, science, and benefits of cannabis as a medicine. Highly recommended for both individuals and teams looking for the highest quality cannabis education and training!"

Gregg Steinberg, CEO, Growcentia

"Green Flower produces the highest quality cannabis content in the industry."

Steve DeAngelo
Harborside

Curriculum

In this course, you will learn how to become a respected cannabis cultivator. Next, you will cover commercial cultivation operations and scaling your cultivation business, as well as the national and international mindset in cannabis cultivation. Finally, the future of worldwide cultivation is also discussed.                         

 

After completing this course, you will be able to:    

  • Examine the business of cannabis cultivation   
  • Discuss cultivation operations management
  • Review the national/international mindset in cultivation 
  • Explore the future of worldwide cannabis cultivation  

In this course, you will explore manufacturing business segments and where you should play in the value chain. Next, you will cover the foundation of cannabis infused products, as well as key considerations for product development. Finally, you will discuss manufacturing challenges and opportunities in tomorrow’s cannabis industry.

   

After completing this course, you will be able to:    

  • Explore manufacturing business segments in the cannabis industry    
  • Understand the foundation of cannabis infused products
  • Examine considerations for product development
  • Identify manufacturing challenges and opportunities

In this course, you will learn about the business of starting a cannabis testing laboratory. Next, you will cover building out your lab, as well as securing the facility and the specialized instrumentation required to perform cannabis testing. Finally, seeking qualified personnel to manage the scientific and business operations of your lab is also discussed.

          

After completing this course, you will be able to:    

  • Explore the business of building a cannabis testing lab 
  • Discuss lab setup and facility costs
  • Examine specialized instrumentation and equipment
  • Identify key personnel to operate a successful lab

In this course, you will learn about basic retail operations in the cannabis industry. Next, you will cover compliance guidelines, as well as setting up the front line to launch your cannabis retail operation. Finally, you will explore a bonus course on budtender training. 

 

After completing this course, you will be able to:    

  • Examine retail operations in the cannabis industry
  • Discuss compliance standards for a successful cannabis retail operation
  • Identify key steps to set up your retail front   
  • Explore crash course in cannabis budtender training 

In this course, you will learn about the evolution of distribution in the cannabis industry. Next, you will cover the positioning of your distribution business in the supply chain, as well as branding and marketing schemes for a cannabis distribution company.  Finally, you will discuss expansion and scale opportunities to operate a successful distribution company in the cannabis industry.   

            

After completing this course, you will be able to:    

  • Explore the evolution of distribution sector in the cannabis industry
  • Examine branding and marketing schemes in cannabis distribution
  • Identify expansion and scale opportunities in 
  • Discuss the future of distribution in the cannabis industry 

In this course, you will learn about the botany, agronomy, and end-use potential of industrial hemp. Next, you will cover the benefits of industrial hemp for food, fiber, and CBD (cannabidiol) production, as well as discuss how hemp farmers and producers navigate legalization of the hemp industry. Finally, the future of industrial hemp is also discussed.

       

After completing this course, you will be able to:   

  • Discuss the 2018 Farm Bill 
  • Examine the benefits of industrial hemp                
  • Discuss hemp farmers and producers
  • Explore the future of industrial hemp  

In this course, you will learn about obtaining licensing in the cannabis industry. Next, you will cover the main license types for a cannabis business, as well as the different types of cannabis license programs. Finally, how to be successful in winning a competition license for your cannabis business is also discussed.    

 

After completing this course, you will be able to:               

  • Explore the evolution of licensing in the cannabis industry
  • Identify the main license types for a cannabis business
  • Examine different types of cannabis licensing programs
  • Discuss the pillars of success in obtaining a cannabis license 

This course will provide you with an analytic framework for thinking about the cannabis real estate market. You will learn about segmentation within the cannabis real estate market. Next, you will cover regulatory compliance schemes, as well as discuss the cannabis supply chain. Finally, you will explore cannabis real estate agreements and the best way to segment into the hemp industry.

 

After completing this course, you will be able to:   

  • Discuss segmentation within the cannabis real estate market
  • Explore regulatory requirements and the cannabis supply chain       
  • Examine real estate agreements in the cannabis industry
  • Discuss segmentation of the industrial hemp market

In this course, you will learn about regulatory compliance and licensing requirements in the cannabis industry. Next, you will understand the licensing application process, as well as determining the appropriate license types to operate a compliant cannabis business. Finally, you will discuss operating standards for different cannabis business types and markets.   

 

After completing this course, you will be able to:    

  • Explore regulatory compliance schemes
  • Examine the cannabis licensing application process
  • Determine appropriate license types to operate a cannabis business
  • Discuss standard operating standards in the cannabis industry

In this course, you will learn about the marketing side of the cannabis business to build name recognition. Next, you will identify specific marketing strategies, as well as building your cannabis brand. Finally, you will explore cannabis advertising to bridge the gap between cannabis and mainstream.          

 

After completing this course, you will be able to:  

  • Explore foundation of cannabis marketing
  • Learn how to build your cannabis brand
  • Examine marketing strategies
  • Discuss cannabis advertising in the cannabis industry

In this course, you will learn about being successful and efficient with cannabis sales by knowing and understanding your target market. Next, you will cover the steps to build trust a long term client relationship, as well as taking the appropriate steps to properly onboard a new vendor account. Finally, tips and tricks for growing a successful cannabis business are also discussed.                 

 

After completing this course, you will be able to:     

  • Identify your target sales market
  • Discuss building a successful client relationship
  • Explore onboarding a new vendor account   
  • Identify cannabis sales tips and tricks

This course will provide you with an analytic framework for thinking about accounting and finance solutions in the cannabis industry. Next, you will learn about federal regulations, as well as discuss the potential impact of this thing called 280E in the cannabis business. Finally, cash flow budgeting and forecasting in the cannabis industry is also discussed.           

 

After completing this course, you will be able to:  

  • Identify principles of accounting in the cannabis business 
  • Discuss federal regulations in the cannabis industry
  • Explore cash flow management and budgeting
  • Examine cash flow forecasting

In this course, you will learn about defining your hiring brand, and effectively onboarding new employees to optimize the employee lifecycle workflow. Next, you will cover the importance of employee engagement and retention strategies, as well as building an inclusive workplace. Finally, the future of human resources in the cannabis industry is also discussed.       

 

After completing this course, you will be able to:  

  • Identify human resource best hiring practices
  • Explore employee engagement and retention
  • Understand the employee lifecycle workflow
  • Discuss the future of human resources in the cannabis industry

This course includes a brief overview of the legal cannabis industry and how the cannabis market has evolved in recent years. Next, you will learn about the cannabis industry supply chain, as well as underwriting tips and tools for cannabis companies. Finally, you will discuss the current regulatory market and the potential impact of pending legislation.     

 

After completing this course, you will be able to:  

  • Discuss the investor’s guide to the history of cannabis
  • Explain the cannabis industry supply chain
  • Identify tips and tools for underwriting cannabis companies
  • Explore key considerations in the current regulatory environment

Cannabis Business Essentials Program

You have 90 days to complete this program

$297 (USD)

  • Average time of course: 45 hours

  • Time to complete course: 90 days

  • Extensions available if needed

  • 100% online. Learn anywhere!

About Green Flower

The World's Top Cannabis Experts in One Place

The thought leaders who are shaping the future of cannabis teach our curriculum. 

Cost-Effective Industry-Leading Training

Our programs are 100% online, so you have the freedom to learn from anywhere. You won’t need to attend expensive conferences or work around a consultant's schedule.

Green Flower Community

Every student gets access to the Green Flower Community, where you can connect and network with others in the program.

Industry Credibility

Green Flower training is utilized by many of the cannabis industry's most respected organizations. 

FAQs

Are there any prerequisites?

No. This program is available to anyone.

What's included with this program?

Online courses comprised of engaging videos and written materials, knowledge checks at the end of every module to assimilate your learning, private forum for students to connect and provide support, downloadable references to keep and access on your phone, and your official Green Flower Certificate (once you pass the exam).

Can I take the program online?

Yes. Green Flower Programs are 100% online and can be taken from anywhere in the world.

Who should get a Green Flower Certificate? What will it do for me?

Whether you are looking to enter the cannabis industry, get hired by a cannabis company, invest in the cannabis market, win a cannabis license, become a more knowledgeable advocate, better serve the patients in your care, or contribute more deeply to your organization, getting a Green Flower Certificate will make you exponentially more confident, credible, and valuable to the cannabis industry today.

How much time and energy will it take to get my certificate?

Between watching the video content, reading the written material, taking the short quizzes, and studying for the exam, it will likely take you 45 hours to complete.

How do I pass the course?

You'll need to achieve a grade of 80% on the final exam to pass the course and receive your certificate.

What can you tell me about the final exam?

The exam is a comprehensive multiple-choice exam administered online. A grade of 80% is required to pass. Enrollment allows two attempts to achieve a passing score. You will have 90 days to complete both the program and the final exam. After 90 days, you will no longer have access to the program or testing materials. This is a closed book exam. Upon passing, you will receive your official certificate to hang on your wall and use for credibility and trust in the Industry.

What happens if I don't pass the exam?

You will have two chances to pass the final exam with enrollment. Retakes are $69 after that. You must achieve an 80% passing score to receive your Green Flower Certificate.

Is your program accredited?

No, Green Flower is not an accredited school and doesn't plan to be. We produce trusted cannabis education led and validated by the world's top experts, and our programs are utilized by companies, associations, nonprofits, and governments around the world.

Will there be any mailed, hard copy books or reference materials?

No, nothing will be mailed and no hard copy text will be assigned. There are materials in each course that you can download, print, and use at your convenience.

Can any module be visited more than once, to reinforce learning?

Absolutely! You can review any and all materials as many times as you would like in the 90 days your program is open.

Refund Policy

We understand that sometimes plans change. If you can no longer take the course, please email us no later than 7 days after your purchase. We will be happy to issue you a refund (minus our enrollment fee of $20). No refunds will be given to cancellations made after 7 days of purchase.

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