Cannabis Advocacy

There is no legal cannabis industry without strong advocates

$197 $97

Before you can change the law, you need to be able to change people's minds.

To arm you with the expertise to promote reform, Green Flower partnered with NORML (the National Organization for the Reform of Marijuana Laws) to create the Cannabis Advocacy Certificate Program.

The program will teach you the tools and techniques NORML has deployed over the last 50 years to shape cannabis policy at a local, state, national, and international level.


You’ll be introduced to topics that will make you a more effective advocate. You’ll learn:

  • Why advocacy matters
  • How to build alliances
  • The history of cannabis advocacy
  • Bolstering voter engagement
  • Effecting cannabis policy
  • Nonprofit management
  • Ways to get your community involved
  • Framing your message
  • Working with the media
  • Partnering with legislators
  • Implementing initiatives
  • Techniques for defending progress

Complete the Program 100% Online

Cannabis advocacy matters to individuals and businesses.

The U.S. cannabis industry supplies over three million medical patients with a safe alternative to prescription drugs, generates over 1.9 billion in tax revenue, and employs an estimated 300,000 people.

All this would be impossible without well informed, passionate cannabis advocates making their voices heard.

If you want to be able to benefit from cannabis, whether it be starting your own business, growing your own medicine, or expanding access in your community, you need to be able to rally others to your cause.

Who can benefit from taking this program?

Cannabis Professionals
Learn how to highlight the benefits of your organization to your local government.
Nonprofit Members
Develop an advocacy toolkit that you can use to present your arguments to lawmakers.
Cannabis Advocates
Learn tactics to energize and mobilize other advocates in your area.


Meet the Instructors

This first-of-its-kind training program is led by three of NORML’s top officials. They will share with you the methods they’ve used to improve cannabis policy around the country.

Expert Headshot-600x700-Jenn Michelle

Jenn Michelle Pedini

NORML Development Director

Expert Headshot-600x700-Paul

Paul Armentano

NORML Deputy Director

Expert Headshot-600x700-Jax

Jax Finkel

NORML Executive Director, Texas


"The work Green Flower is doing is game-changing."

Kay Warren

"We had people on our team who were new to cannabis and many who are experts. Everyone learned something! Now, as a business, we all have a set level of understanding of cannabis and its history."

Dianna Czarkowski, Canna Advisors

"Green Flower produces the highest quality cannabis content in the industry."

Steve DeAngelo


In this course, we will discuss the importance of cannabis advocacy and why it is a needed component in business, industry, and education. Learners will also explore the social stigmas that surround cannabis and the resulting implications of those socially held beliefs. Finally, we will introduce to you an organization called NORML, and through the study of their history and origin, we will gain insight into the contributions that directly impacted advocacy within the cannabis industry.                


After completing this course, you will be able to:    

  • Discuss the importance of cannabis advocacy
  • Identify the social stigmas associated with cannabis

In this course we will provide an overview of some key concepts surrounding cannabis advocacy. We will then review the current landscape in cannabis advocacy discussing momentum and progress and what efforts went into those victories. Finally, we will discuss who should take an interest in this type of work and how they can become involved.


After completing this course, you will be able to:     

  • Summarize the current landscape in cannabis advocacy
  • Explain the grassroots efforts that contributed to the progress of advocacy
  • Identify those who would benefit the most from this work and why

In this course we will assess voters’ sentiment and highlight various factors that have successfully influenced public opinion in favor of cannabis policy reform. Then, we will review the present legal status of cannabis in the United States and examine current political trends at the state and federal level. Finally, we will look to the future and address the prospects for future reforms at the federal level.


After completing this course, you will be able to:    

  • Identify the various factors that have influenced public opinion in favor of cannabis law reform
  • Identify the legal status of cannabis at the state and federal level
  • Discuss the shifting politics of cannabis
  • Explore the prospects for federal reform efforts, including cannabis descheduling

In the course we discuss the importance of relationship building and messaging. After which there will be an overview of organization and goal setting and what it takes to achieve objectives. Finally, we will explore the various elements of fundraising and volunteering as an important component to success.


After completing this course, you will be able to:    

  • Examine the importance of relationship building and messaging
  • Analyze organizing and goal setting to achieve targeted objectives
  • Identify various fundraising & volunteering strategies that promote success

In this course we will go over the various ways to get involved in cannabis advocacy and meeting elected officials in your state. Next we will discuss the importance of knowing the political landscape. Finally, we will review legislative research: identifying a problem & path forward, limitations in your community and what the current laws are and what needs to be changed.


After completing this course, you will be able to:    

  • Identify the ways to become involved in cannabis advocacy
  • Discuss the importance of knowing the political landscape
  • Discover problems, limitations, and possible action items relating to cannabis laws in

This course will break down and explain the steps involved in messaging and framing and why they are important. Next, we will highlight the importance of clarifying for the voters why they should support a specific issue. Finally, we will discuss a Virginia case study to assist in crystallizing some of the main components that we have discussed thus far.


After completing this course, you will be able to:   

  • Identify the steps involved in messaging & framing
  • Discuss the significance of highlighting the importance of issues for voters
  • Review a case study and state the findings

In this course we will discuss how to identify the right advocate voices. Next, we will explain how to build alliances and partnerships with those advocates. Finally, will review a Texas case study to further support some of the major points of this course.


After completing this course, you will be able to:               

  • Identify the right advocate voices
  • Explain how to build alliances and partnerships
  • Examine a case study and discuss the findings

In this course, we’ll discuss the proven methods and strategies to successfully deliver your message to the mainstream media. We will actively explore a range of media related topics, including responding to reporters, drafting press releases, placing op-eds, and organizing press conferences.


After completing this course, you will be able to:   

  • Describe proactive and reactive engagement with the media
  • Illustrate how to successfully coordinate press events and meetings
  • Discover how to build long lasting media relationships

This course will give a brief overview on lobbying. Then, we will discuss the importance of voter engagement. Finally, we will review an example of lawmaker & voter engagement in the form of an Illinois case study.


After completing this course, you will be able to:    

  • Discuss lobbying and its importance
  • Explore various elements that support voter engagement
  • Review a case study and discuss the findings

This course will provide an overview on after action strategies following the passage of statewide reform legislation. We will address opportunities for instituting broader cultural reforms, such as addressing workplace discrimination and providing relief for those with past criminal records. Finally, we will provide examples of jurisdictions where advocates have successfully pushed for and implemented additional legislative gains post-legalization.   


After completing this course, you will be able to:  

  • Discuss the importance of having an after-action implementation plan
  • Identify the most common legislative next steps following legalization
  • Explain how advocates in other states have successfully continued to move forward legislative action following legalization

Cannabis Advocacy Certificate Program

$97 (USD)

  • Average time of course: 5 hours

  • Time to complete course: 90 days

  • Extensions available if needed

  • 100% online. Learn anywhere!

About Green Flower

The World's Top Cannabis Experts in One Place

The thought leaders who are shaping the future of cannabis teach our curriculum. 

Cost-Effective Industry-Leading Training

Our programs are 100% online, so you have the freedom to learn from anywhere. You won’t need to attend expensive conferences or work around a consultant's schedule.

Green Flower Community

Every student gets access to the Green Flower Community, where you can connect and network with others in the program.

Industry Credibility

Green Flower training is utilized by many of the cannabis industry's most respected organizations. 


Are there any prerequisites?

No. This program is available to anyone.

What's included with this program?

Online courses comprised of engaging videos and written materials, knowledge checks at the end of every module to assimilate your learning, private forum for students to connect and provide support, downloadable references to keep and access on your phone, and your official Green Flower Certificate (once you pass the exam).

Can I take the program online?

Yes. Green Flower Programs are 100% online and can be taken from anywhere in the world.

Who should get a Green Flower Certificate? What will it do for me?

Whether you are looking to enter the cannabis industry, get hired by a cannabis company, invest in the cannabis market, win a cannabis license, become a more knowledgeable advocate, better serve the patients in your care, or contribute more deeply to your organization, getting a Green Flower Certificate will make you exponentially more confident, credible, and valuable to the cannabis industry today.

How much time and energy will it take to get my certificate?

Between watching the video content, reading the written material, taking the short quizzes, and studying for the exam, it will likely take you 5-10 hours to complete.

How do I pass the course?

You'll need to achieve a grade of 80% on the final exam to pass the course and receive your certificate.

What can you tell me about the final exam?

The exam is a comprehensive multiple-choice exam administered online. A grade of 80% is required to pass. Enrollment allows two attempts to achieve a passing score. You will have 90 days to complete both the program and the final exam. After 90 days, you will no longer have access to the program or testing materials. This is a closed book exam. Upon passing, you will receive your official certificate to hang on your wall and use for credibility and trust in the Industry.

What happens if I don't pass the exam?

You will have two chances to pass the final exam with enrollment. Retakes are $69 after that. You must achieve an 80% passing score to receive your Green Flower Certificate.

Is your program accredited?

No, Green Flower is not an accredited school and doesn't plan to be. We produce trusted cannabis education led and validated by the world's top experts, and our programs are utilized by companies, associations, nonprofits, and governments around the world.

Will there be any mailed, hard copy books or reference materials?

No, nothing will be mailed and no hard copy text will be assigned. There are materials in each course that you can download, print, and use at your convenience.

Can any module be visited more than once, to reinforce learning?

Absolutely! You can review any and all materials as many times as you would like in the 90 days your program is open.

Refund Policy

We understand that sometimes plans change. If you can no longer take the course, please email us no later than 7 days after your purchase. We will be happy to issue you a refund (minus our enrollment fee of $20). No refunds will be given to cancellations made after 7 days of purchase.


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